If you do not use Spotify for listening to music or podcasts, then you will find the following memes relatable: Multiple memes flooded social media during the first week of December 2020. If something is trending on the internet, can memes be far behind? User-generated content builds FOMO on social media Take a closer look at what you can provide to your content creators that they can brag about.ĭue to the overwhelming traction on these posts, you'll notice #spotifywrapped trending on all social platforms.
Spotify took something unique to every contributor and used that as an incentive. You can convert them into your brand's influencers. Leveraging your app's content creators to spread the word about your brand organically is a good start. Think of ways to incentivize your own users to share your app. It isn't easy to get millions of organic engagements on social media on your own. 💡 Takeaways for audio and video streaming services: 10 out of the top 20 most-followed accounts on Twitter ( source) and 9 out of the top 20 most-followed accounts on Instagram ( source) belong to musicians.īy mentioning Spotify and adding screenshots in their posts, the brand's reach amplifies to hundreds of millions of users organically. Musicians massively dominate the list of accounts with the most social media followers. Podcasters thanking their Spotify listeners on Twitter In 2020, Spotify Wrapped was responsible for increasing Spotify's mobile app downloads by 21% in the first week of December. Spotify also tells what top percentile of listeners you were in for specific artists. You can check the total time you’ve spent listening to songs, the number of different songs you’ve played, the artists you've listened to, and your top genres. 👉 Customer Lifecycle Marketing Campaigns: An In-depth Guide for 2021 - įor those who are out of the loop, Spotify, an audio-streaming platform, lets you relive all the musical discoveries you've had and all the tracks you loved in the past year. 👉 Retail Strategies and Omnichannel Engagement Frameworks 
👉 Beginner’s Guide to Omnichannel Marketing for 2021 Since then, every year, Spotify users look forward to their Spotify Wrapped stories, while non-Spotify users (like me) feel excluded.
This helped Spotify introduce a cascading Flywheel effect by enticing new users to download and use their app for longer. In 2017, Spotify launched Wrapped as a successor of the 'Year in Music' campaign, intending to create FOMO (fear of missing out). Learn how Spotify introduced a cascading Flywheel effect by enticing new users to download and use their app for longer.Spotify's mobile app downloads increased by 21% in the first week of December.Spotify Wrapped induces competition amongst its users organically.
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